From Merriam-Webster -
"Shrinkflation" is when the manufacturer of an item, instead of raising the price for that item, simply reduce the quantity of that item while charging the same price.
It's a backdoor way of increasing profits.
CNET has an article on the practice, dated 4/26/2024, here.
Sen. Bob Casey (D-PA) has issued on a report on the practice, here, dated 12/2023.
Most of the examples cited are for foodstuffs (ice cream, potato chips, etc.), but the practice isn't limited to food.
I found a recent example at Target.
One of the items I buy there is some disposable food containers for things like soups.
Those have changed.
Old style -
Newer style -
Not only are there fewer containers offered in each package, each container is a little smaller.
Note: I'm not certain that this is an example of pure shrinkflation, as I believe that they also raised their price a little, but I don't have photographic evidence of that (but they definitely didn't decrease the price)
Just of them decreasing the quantity and making the containers smaller.
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