Saturday, November 01, 2008

Mail Call - Last Minute Mailer

Somehow I ended up on a mailing list used by Wes Waddle, one of the Republican House candidates in LD17. He sent out a south Scottsdale-specific piece, with one hitting my mailbox on Friday.

(Note: I don't have a scanner in order to upload an image of it, but I'll look for one tomorrow and update this post if I find one.)

The address side of the card has a pic of Waddle dressed in a flight suit while posing next to an airplane of some type.

On the other side are pics of an "Old Town Scottsdale" sign and some other buildings and sights from Scottsdale's downtown area.

As for text on the mailer, the address side has the required "paid for by" statement, a proclamation across the top that he is "the only candidate representing Scottsdale" and one across the bottom proclaiming "Wes Waddle. Your choice for a better Arizona." In between, he has a brief letter that talks about how south Scottsdale has been represented in the lege by people from Tempe and how voting for him would mean that "Southern Scottsdale is treated fairly and not overshadowed by Tempe's slick politicians."

On the other side, he has a list of three generic headings with three bullet points each (gotta love things that come in threes, right?)


Not bad, except (you just knew that there was going to be an "except" :) )...

Let's see -

1. Most of the pics he included in the mailer that I recognize are from *outside* LD17. A couple I don't recognize offhand, so I'm pretty sure they're not from LD17, but I can't say for certain. Yet. :)

2. I know it's supposed to be Scottsdale-focused, but the mailer reads like that of a candidate for Scottsdale City Council, not the Arizona lege. He talks about his small business experience and working "with the City to create a business-friendly environment" and protecting "private property rights in Scottsdale." Never does he mention his plans for the lege. Which brings us to the next point...

3. He never actually states which office he is a candidate for.

4. He never mentions that he is a Republican. (Not an unusual occurrence this year; it seems that most Republicans not named "McCain" are running away from their party.)

All in all, a solid mix of obvious deception and rookie mistakes.

Assuming Waddle doesn't win his race this year, he will probably learn some from the mistakes (I've met him at a campaign finance workshop put on by Clean Elections - he's intelligent) and has the opportunity to obviate the need for deception by getting more involved in the community (joining a City of Scottsdale board or commission would be a good start) and then maybe run for Scottsdale City Council in 2010 or 12. It seems to be more in keeping with his focus.

NB - At first, I figured that his shot at "Tempe's slick politicians" was directed at Ed Ableser and David Schapira, the Democratic incumbents in LD17. However, driving home through Tempe and south Scottsdale tonight I noticed how Waddle's Republican ballotmates, Jesse Hernandez (for State Senate) and Mark "Religion is OK - for Republican candidates anyway" Thompson (State House) have joined forces (signs all on the same poles, jointly sponsoring a TV spot, etc.) and all but thrown Waddle under the bus.

Now I wonder if Waddle's "slick" characterization was aimed as much at Thompson and Hernandez as at the Democrats they are trying to unseat.

NB2 - "The only candidate representing Scottsdale"?? That is probably news to State Senator Carolyn Allen (R-Scottsdale) and State Rep. Michele Reagan (R-Scottsdale). And probably to Congressman Harry Mitchell (D-CD5) and the staff of his Scottsdale-based district office, too.


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