Rep. Mark Finchem may tell and believe "The Big Lie" but have no doubt - most of all, he wants to win the R primary that he's part of.

Yes, he was part of the January 6th insurrection, and yes, he thoroughly hates (see the proposals he has sponsored and cosponsored) citizens, immigrants, LGBTQ+ people, Covid mitigation measures and, of course, voters (which is interesting, because the office that he's running for, Arizona Secretary of State, oversees the state's elections.  So I guess that means he only hates voters who don't agree with him.)

He's running in the R primary for AZSOS against "Beau" Lane and fellow legislators Shawna Bolick and Michelle Ugenti-Rita.  The winner of the D primary, Adrian Fontes or Reginald Bolding, waits in the general.

The culmination of his hate is his sponsorship of HCR2033, wherein he seeks to overturns the 2020 presidential election, but only in Maricopa, Pima, and Yuma counties.  Biden won Maricopa and Pima, and Trump barely won Yuma, and, if they're overturned, combined, the margins in those places would be more than the margin of Biden's victory in AZ.

Finchem is doing his level best to help...Democrats win in 2022, even though they are widely expected to lose control of both chambers of Congress in the midterm elections.

From Politico's Playbook on 2/7 -

[snip]

DOUG SOSNIK of Brunswick Group argues that “there would need to be a series of developments in order for the Democrats to defy history”:

1. The virus needs to be contained with the country returning to a new normal.
2. Inflation needs to start going down by summer.
3. The economy and the stock market need to maintain steady growth, particularly as interest rates begin to rise.
4. The supply chain needs to return to normal.
5. There is not a global crisis.
6. Biden’s job approval rating needs to be in the high 40s by summer.
7. Republicans need to nominate unelectable general-election candidates and run lousy campaigns. They are capable of this and have done this in recent past cycles, choosing far-right candidates such as TODD AKIN or CHRISTINE O’DONNELL who ended up losing in the general election.
8. Trump and Republicans need to keep talking about the 2020 election.

1 seems to be happening already; 2 will happen (I hope); 3 and 4 are already happening and, I expect, will mirror 1; 5 could be a problem, especially if Putin invades Ukraine; 6 will follow 1, 2, 3, and 4; and 7 and 8 are where Finchem comes in.

I don't know if he's "unelectable" in the general, but, while whining about the election in 2020 and treason may show well in an R primary, it doesn't look good in a general election.

In and of itself, the events of January 6th, and Finchem's part in both it and continuing the "Big Lie" don't make him eligible for the coveted Legislative Loon Award..

Nope, like the Darwin Awards, there are rules for the Legislative Loon Award, and the events of that day caused the deaths of others during and after the events.