Pandering to a specific audience, espousing one position in front of one crowd and then espousing a different, even opposing, position in front of a different crowd is both unprincipled and spineless.
Announcing to the world that the candidate is going to flip-flop on positions months ahead of time, and just because the candidate will be tailoring his message to a different audience is manna from heaven for each of that candidate's opponents.
And making that announcement in a way that lends itself to visuals is manna from heaven for wiseasses with access to computers.
First, the quote from Eric Fehrnstrom, a senior advisor to Mitt Romney, uttered during an interview on CNN. It is all over the internet, but I have to pick one source.
From Taegan Goddard's PoliticalWire -
"Well, I think you hit a reset button for the fall campaign. Everything changes. It's almost like an Etch A Sketch. You can kind of shake it up and restart all over again."
Some of the visuals, found on the internet (OK, mostly on my Facebook feed) (and none of the images is meant to imply the endorsement of Etch-A-Sketch, its manufacturer, its retailers, or Romney himself) -
Not an exact quote, but it sure as hell makes a good paraphrase.
Just one in a long line of flip flops...
Straight to the point...
Romney's day, summarized